Casulo: Conversation with Bernardo Castello Branco
Bernardo Castello Branco graduated in Linguistics from the University of São Paulo, Brazil. Bernardo started his career as an art director at São Paulo’s advertising agency CBBA-Propeg. In 1999, he became co-founder and director of Casulo - Digital Design, a multimedia design agency. In mid-2000, meeting the frequent requests of advertising agencies and direct clients, Casulo started to develop and design presentations. As this business area consolidated as an important income source, Bernardo and his partners, created in 2010 an independent new business unit: Casulo - Winning Presentations.
In this conversation, Bernardo talks about PowerPoint design, and his firm Casulo.
Geetesh: What are your perceptions on PowerPoint design, and is this branch of graphic design finally getting credit as a recognized, art form?
Bernardo: Presentation design and PowerPoint, as a design tool, were always been undervalued in the graphic design and art world. Certainly due to its apparent simplicity of use and effects, accessible to almost everyone, very few in the professional environment gave it the attention it really deserved.
More recently, thanks to the emergence of well designed slides by presentation design agencies which are presenting higher-level work in the market, there has been a marked increase in the quality and appreciation of slide design. With talent and creativity -- and thanks to the newest multimedia and sharing capabilities of its new 2010 version, PowerPoint is on a new path to a well deserved recognition.
Geetesh: Tell us about the PowerPoint design that Casulo creates, and what are the unique facets that sets presentation design in Brazil apart from work done elsewhere in the world.
Bernardo: At Casulo, we have always appreciated the artistic and creative faculties because we believe in its major role in visual communication, and of course in presentation design, where PowerPoint reigns as tool.
In Brazil, design is something very well accepted and even highly cultivated. In recent years Brazilian design has grown and consolidated, being recognized worldwide as modern and matured, with its own style and personality. Our references are the aesthetics of a still young and positive country, which greatly believes in the future and is widely open to innovation, assimilating all the information that comes from other places (we value the work developed by Portuguese Tribe Presentations) and introducing its own rich and varied cultural aspects.
Naturally, this melange has spread to the Brazilian presentations design sphere and its major delivery tool: PowerPoint, clearly adding value, quality and personality to the work produced here.
Categories: design, interviews, powerpoint, presentation_samples
April 2003 | May 2003 | December 2003 | January 2004 | February 2004 | March 2004 | April 2004 | May 2004 | June 2004 | July 2004 | August 2004 | September 2004 | October 2004 | November 2004 | December 2004 | January 2005 | February 2005 | March 2005 | April 2005 | May 2005 | June 2005 | July 2005 | August 2005 | September 2005 | October 2005 | November 2005 | December 2005 | January 2006 | February 2006 | March 2006 | April 2006 | May 2006 | June 2006 | July 2006 | August 2006 | September 2006 | October 2006 | November 2006 | December 2006 | January 2007 | February 2007 | March 2007 | April 2007 | May 2007 | June 2007 | July 2007 | August 2007 | September 2007 | October 2007 | November 2007 | December 2007 | January 2008 | February 2008 | March 2008 | April 2008 | May 2008 | June 2008 | July 2008 | August 2008 | September 2008 | October 2008 | November 2008 | December 2008 | January 2009 | February 2009 | March 2009 | April 2009 | May 2009 | June 2009 | July 2009 | August 2009 | September 2009 | October 2009 | November 2009 | December 2009 | January 2010 | February 2010 | March 2010 | April 2010 | May 2010 | June 2010 | July 2010 | August 2010 | September 2010 | October 2010 | November 2010 | December 2010 | January 2011 | February 2011 | March 2011 | April 2011 | May 2011 | June 2011 | July 2011 | August 2011 | September 2011 | October 2011 | November 2011 | December 2011 | January 2012 | February 2012 | March 2012 | April 2012 | May 2012 | June 2012 | July 2012 | August 2012 | September 2012 | October 2012 | November 2012 | December 2012 | January 2013 | February 2013 | March 2013 | April 2013 | May 2013 | June 2013 | July 2013 | August 2013 | September 2013 | October 2013 | November 2013 | December 2013 | January 2014 | February 2014 | March 2014 |
Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.