Alex Salop is director of enterprise product marketing for Brainshark, Inc. Brainshark’s cloud-based software lets users create online and mobile video presentations — using simple business tools like PowerPoint and the phone or computer microphone — and share and track their content. Thousands of companies use Brainshark to improve the reach and results of their business communications, while dramatically reducing costs.
In this conversation, Alex discusses the new Brainshark Mobile Player, which Brainshark recently announced.
Geetesh: What is the new HTML5-based “Brainshark Mobile Player,” and how is it different from the regular Brainshark app on mobile and tablet devices?
Alex: We’re very pleased to unveil a new player, based on the HTML5 standard. With the Brainshark Mobile Player, viewers on iOS and Android devices now have a more engaging and interactive experience when they watch Brainshark video presentations.
The Brainshark Mobile Player’s comprehensive feature set makes it easy for viewers to interact with mobile video presentations — with new and extended capabilities beyond those in our current apps. More important, the player’s availability makes downloading an app unnecessary. So when companies reach out to mobile audiences with, say, training or marketing materials, they know recipients will have the best viewing experience possible — able to answer questions, share content easily and more — without hoping those viewers will take the extra step of downloading an app to do so. In fact, when someone is sent a Brainshark presentation and opens it on an iPhone, iPad or Android smartphone or tablet, their device will automatically default to using the new player.
Some of the salient features in the Brainshark Mobile Player include the ability to:
Geetesh: What are the advantages of using the Brainshark Mobile Player?
Alex: The advantages are twofold. Viewers, as I mentioned, get a more interactive and engaging experience. It’s very easy for them to interact with mobile video — no downloads required — so the experience is intuitive.
Companies certainly benefit too, using mobile communications to reach more people, more effectively. Companies may already communicate using mobile video — and given the skyrocketing use of smartphones and tablets, they should — but now they can truly deliver superior and differentiating communications. In addition, the player provides comprehensive mLearning support — making it easy for organizations to deploy and track mLearning content — and supports enhanced video marketing. Brainshark also provides in-depth analytics, so organizations can see who viewed their content, when, what they saw, what type of device was used and more.
Brainshark’s “Create once, deliver anywhere” philosophy means that we make content creation easy for our customers, and then we handle all the formatting and behind-the-scenes work with content delivery. So after you’ve created Brainshark content — adding voice and interactivity to your PowerPoint slides to create an online video presentation — you can be confident it will be optimized for whatever type of device accesses it. The new Brainshark Mobile Player is an extension of this philosophy, and we’re so glad for the opportunity to discuss it with you.
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