Sam Horn, well known as the Intrigue Expert delivered the first keynote session for this year’s Presentation Summit on Monday morning.
She started with three questions we all need to ask ourselves:
Here are some thoughts shared by Sam:
The size of the market
The scope of the solution
The importance of cost
Sam then involved the audience in an interactive exercise and asked them to first imagine a situation about which they need to convince a decision maker — here are the steps for this exercise:
Here are some more thoughts from Sam:
Sam Horn has a 25+ year track record as a communication strategist with international clients that include Cisco, Fortune 500 Forum, MPI, Intel, NASA, and Four Seasons Resorts. She has authored five books and has been interviewed as a media resource on every network and in every major city. To learn more, visit her site.
You are fast!
I just finished my SerenDestiny keynote an hour ago, and you've already distilled the essence of my remarks and posted them online.
Kudos, and thank you.
Glad to hear you found these ideas on how to get our decision-makers' eyebrows up in the first 60 seconds valuable.
You are right. It's the quickest way to turn INFObesity into intrigue and:
1. Motivate listeners, in the first minute, to give us their valuable time, mind and dime.
2. Pleasantly surprise skeptics with something they didn't already know (the surest way to EARN people's attention/respect).
3. Get a yes to our priority projects by introducing a "haven't-heard-that-before" approach to solving a problem, addressing a current issue or filling an urgent need.
4. Put the light on in other people's eyes by sharing a relevant, resonant Dog on a Tanker example so THEY care about what WE care about.
Hope your readers are able to use these EYEBROW TEST techniques to win buy-in to their SerenDestiny projects.
Intrigue Expert and author of POP!
Great read, Geetesh! Seems like Sam really "intrigued" you with her presentation. Keep up the good work!
Great article! I love the line about INFOBesity. It's so true!
Imagine how much richer the conversation will be the next time I ask someone an example of what they do rather than just what their position is or what company they work for….
There are definitely tangible takeaways from this that I will start using today.
Thank you for passing on this great advice, Geetesh!
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