Jeremey Donovan is Group Vice President of Marketing at Gartner Inc., the world's leading information technology research and advisory company with $1.6 billion in annual revenue. During his career, Jeremey has led successful teams focused on market research, new product development, marketing, acquisitions, and product management. He is a three-time TEDx organizer, a TEDx speaker, a coach for many TED and TEDx speakers, and long-time member of Toastmasters International. His other books include What Great Looks Like and How To Win the Toastmasters World Championship.
In this conversation, Jeremey discusses his book, How To Deliver A TED Talk: Secrets Of The World's Most Inspiring Presentations.
Geetesh: How is preparing and delivering a TED talk different than any other presentation?
Jeremey: I'll break my answer into two pieces to compare TED Talks to typical work presentations. Preparing a TED Talk has more similarities than differences with work presentations.
TED Talks begin with formulating an idea worth spreading. I advocate using audience-centric language of the form: To (what/action) so that (why/outcome/benefit). In the TED world, an example is Dan Pallotta's "To assess charities on the scale of their dreams, their progress, and their resources so that the not-for-profit sector can play a massive role on behalf of those most desperately in need." That is a clear, singular, persuasive pitch. This holds at work too; the more precise your pitch the better. There are also similarities in researching your topic and crafting your narrative.
The differences between TED Talks and work presentations are much more pronounced when it comes to delivery. Most work presentation, even, or perhaps especially, at the executive level, are structured dialogues. In contrast, TED Talks are (up to) 18 minute one-way speeches. I have worked with a number of TED and TEDx speakers who are incredibly powerful communicators. However, they are extremely intimidated by the TED format since two-way interaction is not allowed because it does not work well on video. Another significant difference in delivery lies in the use of slides. Slides for work tend to be text and data intensive whereas slides for TED Talks tend to be more image intensive. It is not that one is better than the other; each design style is suitable for the venue.
Geetesh: Tell us more about your book, "How to Deliver a TED Talk" – and also share some feedback that you have received about this book.
Jeremey: How To Deliver A TED Talk: Secrets Of The World's Most Inspiring Presentations was actually born when I delivered an educational session on storytelling at my local Toastmasters district conference. I started watching the talks with the intent of finding great examples of story structure. However, as I fell deeper in the the rabbit hole, I discovered so many more techniques that TED speakers used for content, delivery, and design. For instance, I realized that TED Talks come in three main flavors: stories, logic groups, and logic chains. Everyone knows what a story is so I'll skip that though the book does go into gory detail on story structure. You can spot a logic group when the parts of the speech body could be reordered without affecting the flow. For instance, if Dan Pallotta had one part of his talk on dreams, one on progress, and one on resources. You can spot a logic chain, what Dan actually used, because each part raises a question that is answered in the next part. The most common pattern for logic chains is the "chain of Whys."
Most people who read the book will never deliver at TED or TEDx Talk. I wrote it for a more general audience. People tell me they read it because it gives them a few tips they can apply to being a more effective and inspiring communicator at work and in personal settings. The topics that I get the most feedback on relate to my guidance on the three best ways to open a talk (since everyone struggles with how to start a speech) and on having an embrace-your-fear, rather than remove-your-fear, mindset.
See Also: How To Win the Toastmasters World Championship of Public Speaking: Conversation with Jeremey Donovan
Categories: books, interviews, presentation_skills
April 2003 | May 2003 | December 2003 | January 2004 | February 2004 | March 2004 | April 2004 | May 2004 | June 2004 | July 2004 | August 2004 | September 2004 | October 2004 | November 2004 | December 2004 | January 2005 | February 2005 | March 2005 | April 2005 | May 2005 | June 2005 | July 2005 | August 2005 | September 2005 | October 2005 | November 2005 | December 2005 | January 2006 | February 2006 | March 2006 | April 2006 | May 2006 | June 2006 | July 2006 | August 2006 | September 2006 | October 2006 | November 2006 | December 2006 | January 2007 | February 2007 | March 2007 | April 2007 | May 2007 | June 2007 | July 2007 | August 2007 | September 2007 | October 2007 | November 2007 | December 2007 | January 2008 | February 2008 | March 2008 | April 2008 | May 2008 | June 2008 | July 2008 | August 2008 | September 2008 | October 2008 | November 2008 | December 2008 | January 2009 | February 2009 | March 2009 | April 2009 | May 2009 | June 2009 | July 2009 | August 2009 | September 2009 | October 2009 | November 2009 | December 2009 | January 2010 | February 2010 | March 2010 | April 2010 | May 2010 | June 2010 | July 2010 | August 2010 | September 2010 | October 2010 | November 2010 | December 2010 | January 2011 | February 2011 | March 2011 | April 2011 | May 2011 | June 2011 | July 2011 | August 2011 | September 2011 | October 2011 | November 2011 | December 2011 | January 2012 | February 2012 | March 2012 | April 2012 | May 2012 | June 2012 | July 2012 | August 2012 | September 2012 | October 2012 | November 2012 | December 2012 | January 2013 | February 2013 | March 2013 | April 2013 | May 2013 | June 2013 | July 2013 | August 2013 | September 2013 | October 2013 | November 2013 | December 2013 | January 2014 | February 2014 | March 2014 | April 2014 | May 2014 | June 2014 | July 2014 | August 2014 | September 2014 | October 2014 | November 2014 | December 2014 | January 2015 | February 2015 | March 2015 | April 2015 | May 2015 | June 2015 | July 2015 | August 2015 | September 2015 | October 2015 | November 2015 | December 2015 | January 2016 | February 2016 | March 2016 | April 2016 | May 2016 | June 2016 | July 2016 | August 2016 | September 2016 | October 2016 | November 2016 | December 2016 | January 2017 | February 2017 | March 2017 | April 2017 |
Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.