Bill Abbott has been drawing cartoons almost literally since he could hold a pen. Charles Schulz was his first, and still dominant source of inspiration although his current characters look more like a bespectacled Walter Matthau and Ethel Merman. In the early 90’s, he enjoyed a career as a stockbroker, from which much of his business-related material is derived. For non-business-related material, his two wonderful sons keep him chock-full of ideas. Between then and now, he has had the honor of serving in the U.S. military and continues to enjoy working as a writer. For him, Working as a cartoonist is the fulfillment of a life-long dream.
In this conversation, Bill talks about his cartoons site. Bill Abott is providing two of his cartoons for you to use in your next PowerPoint presentation.
Geetesh: How can presenters benefit from incorporating cartoons within PowerPoint?
Bill: That’s a great question, Geetesh. Presenters will benefit from using cartoons in their visual communications in several ways. First, when someone is giving a PowerPoint presentation on a topic that, by its nature tends to be dry, quick but on-topic pieces of visual humor placed at advantageous points throughout the brief can be enough to draw an audience back in and maintain their attention. Second, if a brief is necessarily long, a few well placed, topical cartoons seem to break the material up into more manageable chunks. And third, but certainly not the last benefit, in a challenging marketplace where competition is fierce, a well-thought-out presentation that offers key moments of levity can make all the difference between you and your competition.
Geetesh: How expensive is it to license a cartoon for presentation use? Do you have separate options for use of cartoons in presentations?
Bill: Using cartoons for a PowerPoint presentation is not expensive at all. For the cost of a lunch, you can add a cartoon to enhance the quality of your information. There are options available for using my cartoons, all of which are presented on my website. Basically, usage fees are based on how, to how many, and to how often the cartoon will be used, but I think you’ll find them all surprisingly affordable.
Learn more about Bill and explore his work at the Bill’s Cartoons site.
The views and opinions expressed in this blog post or content are those of the authors or the interviewees and do not necessarily reflect the official policy or position of any other agency, organization, employer, or company.

