StoryBored: Conversation with Scott Schwertly

Created: Thursday, August 7, 2008, posted by at 8:41 am

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)

Scott Schwertly is an epic storyteller. Today, he owns and operates Ethos3 Communications, an internationally renown and award-winning presentation design and training company located in Nashville, TN. Scott works with a wide spectrum of clients that includes Fortune 100 companies, Silicon Valley start-ups, and various other organizations throughout the world. Scott has a B.A. in Communications and an M.B.A. from Harding University. .

Geetesh: What’s StoryBored? Is it a blog? Or an e-book — or both? Also what is the raison d’ĂȘtre for StoryBored?

Scott: StoryBored is an e-book that was sparked by my desire to help others tell better stories through their presentations. During the past few years, I have done a lot of research on Gen X and Y in my quest to understand myself better and why certain messages/stories resonate or don’t resonate with me. What I found through this research and my own self-discovery is that alternative methods work best with me and people who are in my same age demographic. We want sarcasm. We want pop-culture. We want something fun. It’s those three things that I tried to deliver in my writing. With that said, StoryBored is really an e-book for everyone but just told through the eyes of a twenty-something.

Geetesh: This one is not really a question — it’s probably just an invitation to think aloud. Nowadays, it’s the “in” thing to have a story rather than those bullet points, complex slides, and animated charts. But we all know that the real world is different — people still need to make those slides. So how do they weave a story in their existing content — also, does a middle path exist?

Scott: I firmly believe that there is a story in everything. You have stories. Your parents have stories. Your grandparents have stories. Your company even has a story. No one should miss an opportunity to tell a story when giving a presentation. After all, stories create emotions. Emotions create motivation. Motivation creates action. Action creates results. On that note, storytelling equals results.

I have found that the best place to tell a story is in your introduction. There really is no better way to engage your audience than early on. There is this great quote out there: “If you tell me a fact, I’ll remember it. If you tell me the truth, I’ll believe it. If you tell me a story, I’ll put it in my heart forever”. That’s powerful stuff.

Regarding a middle ground, I do think it exists. When Ethos3 works with clients, we often suggest that they use a compelling metaphor or center their content around a powerful theme – a one-word brand that captures the essence of their message. These are great alternatives to telling a story without feeling like you are huddled around a campfire singing Kumbaya. Honestly, many still get uncomfortable around the concept of “story” even with it being such a big buzz word these days. In short, centering your message around a metaphor or theme is a great middle ground.

Categories: design, interviews, powerpoint, storyboarding

Related Posts

POPcomms, and the Morph Transition Effect in PowerPoint Microsoft has added an amazing new transition effect called Morph. In many ways, you just need to design slides and PowerPoint automatically determine...
FlevyPro: Conversation with David Tang David Tang is the founder of Flevy, the leading provider of business frameworks and analysis tools. Flevy's materials are of the same caliber as thos...
Isometric Images by Presenter Media: Conversation with Billy Schlotter Billy Schlotter is Design and Marketing director for PresenterMedia. He has a passion for creating and connecting with people online and in person....
The Encyclopedia of Slide Layouts: Conversation with Paul J. Radich Paul J. Radich has worked with Dr. Abela on the development and delivery of the Extreme Presentation workshop since its inception in 2005. He has ...

Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.

Plagiarism will be detected by Copyscape

© 2000-2019, Geetesh Bajaj - All rights reserved.

since November 02, 2000