Peggy Duncan is an international conference presenter, personal productivity expert, consultant, and author. She’s also the founder of The Digital Breakthroughs Institute, an Atlanta, Georgia (USA) training center whose mission is to improve technology and productivity skills of small business owners and professionals. Media appearances include CNN, Today, O-The Oprah Magazine, Smart Money, Fortune Small Business, Black Enterprise, The New York Times, The Wall Street Journal, and many more. Links to free articles and her award-winning technology blog are at www.PeggyDuncan.com.
In this discussion, Peggy discusses her Shameless Self Promotion concept, and how it has a PowerPoint angle.
Geetesh: Tell us more about what you mean by Shameless Self Promotion, and how it helps?
Peggy: At first glance, you might think I mean boasting to everyone who will listen about how wonderful you think you are. But I’m referring to promoting what you know, and doing it online, to boost your search engine rankings.
This whole notion started when I continued to get emails and calls from journalists wanting to interview me and public relations agencies wanting to hire me for their clients as a product spokesperson. They all mentioned finding me in Internet searches for my expertise (personal productivity expert, time management expert, email overload expert). Hmmm. I hadn’t realized that I was on the first page of major search engines.
When I started to investigate to see what was showing up, I realized that my how-to tips were getting indexed. I started writing and publishing more, using good keywords that people would actually type into the search engine.
I had no idea of what search engine optimization or SEO was, but I knew that whatever I was doing was working. I’m now sharing my do-it-yourself tactics in seminars, Webinars, and an ebook. I totally enjoy discussing how all this happened, and audiences love it that I offer ways to improve their SEO without spending one, red cent.
Geetesh: I remember you recommending the upload of PowerPoint presentations to sites such as SlideShare as a way to increase popularity on search engines — can you tell us more about this concept?
Peggy: Popular Websites such as Slideshare.net show up well in search engines because of the number of incoming and outgoing links. When you post your content there, it gets indexed quickly by search engines because they like fresh, topical content. I recommend that people take articles they’re giving away and turn them into PowerPoint slides, tagging them with appropriate keywords. Before you know it, you’ll start to get rankings for that topic.
Plus, when visitors view your slideshow, they’ll see a link to your Website or blog for more information.
There are many do-it-yourself ways to boost your search engine rankings. For the same reasons as mentioned above, you should also have a blog, online press releases, and full and active social media profiles. (It’s not important anymore to publish your content to the thousands of article sites you’ve probably heard of.)