Matteo Cassese is an interactive consultant and an entrepreneur passionate about innovation and technology living in Berlin, Germany. Before starting his consulting business, La Fabbrica della Realtà, in 2011, he has held technical and marketing roles in the internet, telecommunications and entertainment fields. His experience with presentations spans more than 10 years, were he has applied his skills to bigger corporations and startups alike.
In this conversation, Matteo discusses The Magic Play Book, a SlideShare presentation that contains the 8 basic components that are needed for any great speech.
Geetesh: Tell us about your new Playbook for successful presentations – what motivated you to create it?
Matteo: I don’t believe in keeping secrets. If I have something valuable I feel compelled to share it.
This is what I am doing with the Playbook for successful presentations. It’s a blueprint that you can apply to any type of presentation.
I’m providing a step by step guide to structure your presentation. Once you’ve got a solid structure you can achieve any goal. Without a dependable structure your presentation unfortunately will go nowhere.
The best part is: the deck is very visual and it’s really easy to comprehend the storytelling principles that guide it.
Geetesh: What is the one thing that people can do to deliver a better presentation?
Matteo: A good presentation is like a good joke. It has a beginning, a middle and an end.
In a good joke there is a first moment that is the “setup”. A situation is presented, usually a location and some characters.
A good presentation should have a clear beginning where the subject and characters are clearly outlined. Let’s take the beginning of a joke as an example: “Two hunters are out in the woods”.
The second part of a good presentation is the conflict or action. This is the moment where you provide some dynamic information.
Let’s see how our joke continues: “One of the two hunter collapses. He doesn’t seem to be breathing and his eyes are glazed. The other guy whips out his phone and calls the emergency services.”
Presentations need to have strong, memorable endings. They should always end on high. Like a good joke, after you deliver your punchline there is nothing more to say.
Let’s see how our joke ends on a high: “The hunter is on the phone with the emergency services. He gasps, “My friend is dead! What can I do?”. The operator says “Calm down. I can help. First, let’s make sure he’s dead.” There is a silence, then a shot is heard. Back on the phone, the guy says “OK, now what?”.
This advice and example may sound simplistic, but this is what great storytellers do. They simply create presentations with a great beginning, a strong middle part and an unforgettable ending.