Kelly Vandever works with organizations who want to take their strategic business presentations from Lame to Fame! An award winning speaker herself, Kelly helps organizations crank up their content to connect and interact with their audiences using old school and hi-tech techniques all while annihilating bullet points and making this world a better place for business audiences everywhere.
We already featured Kelly in a very popular interview, where she discussed how presenters can use Twitter. In this conversation, Kelly builds upon her earlier conversation to discuss tools that make Twitter easier to use for presenters.
Geetesh: We discussed using Twitter in presentation scenarios in an earlier conversation – can you tell us about your favourite Twitter tools?
Kelly: Rather than trying to work tweeting into my day, when I’ve got something that I want to get attention for, like your article and an upcoming open enrollment training class, I will schedule tweets using a couple of tools:
HootSuite: If I want to be very specific and strategic in scheduling a group of tweets, I use HootSuite. It’s a free site that allows you to schedule tweets in advance. So if I have an event coming up, and I care about what time of day the event gets tweeted for best chance at exposure, I go to HootSuite and just start putting the posts into the appropriate fields pushing the little button that looks like a calendar and scheduling them. In addition to scheduling tweets, you can also schedule Facebook and LinkedIn posts too. HootSuite has the ability to do bulk uploads at an additional fee. I’ve used it in the past but found it cumbersome. You have to create a .CSV file and get the formatting exactly right. Then sometimes, it still didn’t import into the tool as I was expecting. So for as often as I need it, I just find it easier to schedule the time manually through the tool.
I also often use HootSuite to reply or retweet when someone mentions me in a post and I’m near my computer. I’ve set up a specific column for mentions with my Twitter name and I find it easier to find, reply, RT or modify a RT so that I can add my comments than trying to do the same tweets within Twitter.com.
Timely: I also use a free site called Timely. I use Timely when I want to schedule a group of tweets but I’m not as concerned with when they go out. I’ll create a list of tweets, then copy and paste them into the field and push the button. Timely automatically picks the time of day to send the tweets. You set the number of tweets per day you want to send and it does the tedious part about scheduling the day and times for you.
Echofon: I use Echofon for tweeting from my phone when I’m away from my desk or tweeting at an event. I just find it easier to use than some of the other Twitter apps I’ve tried. I use Echofon for tweeting, replying to a mention or a RT but not for scheduling tweets.
Geetesh: What other benefits does Twitter bring – does it help in SEO? Also do you have any resources to recommend that will help presenters use Twitter better?
Kelly: I’ve been active on Twitter for a couple of years now, and it’s hard to say if it really drives SEO or not. I know I’ve gotten some exposure through Twitter and it gives me more web presence. I guess from a marketing perspectives, since I’ve yet to find one thing that works perfectly all the time, I’m trying multiple ways to get my name out there.
For presenters, I do recommend taking a look at a free ebook by Olivia Mitchell on Twitter for Presenters. I think it’s great. It’s what got me started in using Twitter in earnest. Here’s the link. I also recommend Cliff Atkinson’s book The Backchannel.