Animation is movement, and nothing captures attention of the human eye like a “little” movement. More movement does not get more attention; in fact too much animation results in distraction. Even if you decide to use just a wee bit of animation, that can still be an approach that will go astray if your animation is not relevant to your slide content. Also animation needs to be part of your story. Something that you plan from the moment you develop your slide content, and not something that you add at the last moment to bring in some pizzazz! Clearly there are a few guidelines that you must be aware of before using any animation in your slides. Here are some thoughts to get you started.