Large and small companies today express themselves in many ways, including presentations. Sometimes well, sometimes not. The best way to make sure ideas are understood is to organize goals and thoughts before attempting to create a presentation. As any good builder would tell you, you need good plans to create a good home.
A simple process helps you get your presentation started off right. You’ll organize and unify thinking about what must be accomplished. The output of the process makes an excellent “creative brief” to pass on to non-staff production and writing people to make sure the desired result makes it through production and to the audience. The time spent early in the planning stages of a project creating solid answers to these questions yields better chances of meeting your presentation goals.
Often, a quick survey of the audience prior to answering these questions provides the best insight into where the actual problems are. This also provides a solid baseline against which the success of the presentation can be measured — paraphrasing Lord Acton, “If you didn’t measure it, you didn’t do it!”
Filed Under: Uncategorized Tagged as: Guest Post, Presentation Skills
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