Nancy Duarte has been Principal at Duarte Design since 1990. Her firm is in the heart of the Silicon Valley, and the client list is loaded with Fortune 500 companies. Her passion for business communications that are clear, meaningful and attractive has opened doors for her in a business world full of cluttered and complex visual communications.
In this conversation, Nancy discusses about her new (fourth) book, Slidedocs.
Geetesh: Your new book, Slidedocs — the title seems to indicate that it’s OK to create slides with more content and more sentences as long as it is delivered as an e-book as opposed to a presentation — tell us more about this concept.
Nancy: Presentation software is like a layman’s version of Adobe InDesign. People use it to create cinematic slides and also to create dense strategic documents. The problem is that for years, audiences have been bored silly as presenters read their documents aloud to them. Dense slides aren’t bad, per se. They meet a business need or people wouldn’t prepare so many of them. We estimate that four times as many slidedocs are made than slides. People can create dense slides, they just need to put enough information on them to be understood without the spoken word. Just do not present them.
Geetesh: You seem to be on a giveaway spree after the Resonate e-book and Diagrammer — why are you being so nice 🙂
Nancy: Haha. I guess I am just really nice. In reality, the publishing business is confused right now. Publishers aren’t proficient at making multimedia books and few know what to do with a color business book. I loved the multimedia version of Resonate. It’s what I always wanted Resonate to be. My publisher had never built a multimedia title so I retained the rights to 50% verbatim and we built it ourselves. The multimedia version of Resonate fulfilled my vision for the book my publisher couldn’t build.
For Slidedocs, because the book is about writing documents in PowerPoint, I felt strongly that we needed to use the medium (PowerPoint) as the message. I wanted people to deconstruct what we’ve done and hopefully learn from it. People can download the book and templates and hopefully begin to put more text on their slides. If slides can circulate through your organization and be understood without a presenter.
See Also: Nancy Duarte on Indezine