Resonate on iPad: A Book That’s Now Become an Experience

Created: Wednesday, May 2, 2012, posted by Geetesh Bajaj at 4:00 am



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When Nancy Duarte sent me a copy of her book, Resonate that has been recreated for the iPad, I knew that what I was looking through on my iPad was more than just a presentation book. In fact, this was more than a book–it was Nancy sharing her thoughts, her encounters, and her inspiration with everyone.

The folks at Duarte did post about Resonate’s new incarnation on their blog, and while I agree with them when they say “Resonate is the first interactive business book built using Apple’s iBooks Author”, I don’t think that iBooks Author is the only nuance that sets this book apart.

Resonate MultimediaSo what is it that sets Resonate on the iPad apart? And how did something that is so interactive happen? Also, did Resonate on the iPad happen because the iPad as a medium is a great way to share content?

The answer is both yes and no. The iPad certainly facilitated this metamorphosis of a book to an experience but when you look (notice that I used the term look rather than read) at Resonate on an iPad, you will observe that Nancy and her team at Duarte have done so much more than using the iPad as a medium! There are small touches everywhere–like when Nancy talks, or when there is an animation that’s soothing and resonating. Also, I loved the video in which sound waves create patterns using salt–yes, everything that I have discussed is available in the printed book, but then that’s just a book, this is an experience!

Also, you will notice how within the introduction video, there’s a flame or a source of light that moves almost in 3D space amongst 2D pictures (see the embedded YouTube video below). Clearly, the team at Duarte worked with this project with tons of planning and oodles of experiments. Go and get this book and enjoy–it’s not everyday that you get to look at a book, and feel an experience of this sort!

See Also: Nancy Duarte on Indezine | Illuminate: Conversation with Nancy Duarte


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