Janet Giesen is Senior Director of Business Development and Strategic Partnerships at Shutterstock. She runs integrated partnerships, co-marketing initiatives, and data deals for the company. Before joining Shutterstock, Janet managed affiliate and digital media partnerships for American Express OPEN. Janet holds an MBA from NYU’s Stern School of Business, a Professional Certification in Publishing from Columbia’s School of Journalism, and a BA from Boston College.
In this interview, Janet talks about the Shutterstock Plug-in for PowerPoint.
Geetesh: Janet, can you tell us more about why you created the Shutterstock plug-in for PowerPoint?
Janet: Most PowerPoint presentations are made up of two elements: images and text. We wanted to create a plug-in for PowerPoint that would provide immediate access to high-quality, professional images and also solve the blank canvas (or ‘blank slide’) problem. We know that one of the most common ways business professionals use Shutterstock images is to enhance presentations, and with hundreds of millions of users, PowerPoint is one of the most successful presentation tools in the world.
In creating the plug-in, we wanted to create a way for users to easily search our collection of over 80 million images directly within PowerPoint to create more impactful presentations. This brings time-saving functionality to professionals who can choose images they love and preview them in a slide before buying.
Geetesh: What feedback have you received from users of the Shutterstock plug-in for PowerPoint – can you share some thoughts?
Janet: Our customers have been very receptive to the new plug-in and its functionality. We’ve had a considerably high visit-to-install rate and lots of positive feedback in the first week. Users have been particularly excited about the ability to preview images inside a presentation before purchase. We’ve also had users express interest in making the plug-in available for Mac, as well as access to their lightboxes / saved images on Shutterstock inside the plug-in.