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David Tang is the founder of Flevy, the marketplace for business best practices–the same as those produced by top-tier consulting firms and used by Fortune 100 organizations. Flevy is the largest library of best practice documents available online. Prior to Flevy, David worked as a management consultant, where his clients ranged from startups to Fortune 15. David has a MEng and BS in Electrical & Computer Engineering from Cornell University.
After Flevy, David created specialized sites such as PPT Depot and KPI Depot. In this conversation, David talks about KPI Depot.
What is a KPI?
A KPI (Key Performance Indicator) in simple terms, is a number that shows how well something is doing.
Think of it like a scoreboard in a game. If you want to win, you look at the score. In school or university, your grades can be KPIs. For a shop or an online store, it might be how many things they sell each day. KPIs help people know if they are on track or if they need to do better.
Geetesh: What led you to create KPI Depot, and what gap were you seeing in how organizations choose KPIs today? Also, how does KPI Depot fit alongside your other platforms like Flevy and PPT Depot?
David: The idea for KPI Depot came directly from our customers at Flevy. As a marketplace for corporate management documents, Flevy consistently sees strong demand for content around KPI selection, benchmarking, and strategic performance management frameworks (e.g. Balanced Scorecard, Objectives & Key Results, OGSM). But we noticed something: executives had the frameworks; they had the dashboards—but they were missing the critical middle piece.
Let’s think of effective performance management as a 3-phase cycle:
- Strategic Analysis: Determining what areas to measure based on frameworks like Balanced Scorecard (BSC) and Objectives or Key Results (OKR).
- KPI Intelligence: Accessing the right KPIs and competitive benchmark data.
- Reporting & Communication: Presenting insights through dashboards and executive reports.
Flevy addresses Phase 1 with the world’s largest collection of performance management frameworks and methodologies.
PPT Depot tackles Phase 3 with professional KPI dashboard templates designed by ex-McKinsey presentation specialists—based on real consulting deliverables, not generic templates.
KPI Depot completes the ecosystem by solving Phase 2. We’ve built the most comprehensive KPI and benchmark database available—over 58,000+ (and growing) data points across industries and functions—giving you both the definitions and the competitive context you need to make informed measurement decisions.
Together, these 3 platforms provide an end-to-end solution that previously required expensive consultants or fragmented, time- and labor- intensive research.
Geetesh: How easy is it to take a KPI from KPI Depot and turn it into a PowerPoint slide or chart?
David: Extremely easy—KPI Depot is designed for this exact workflow.
The KPI Depot platform contains 2 integrated databases:
The KPI database provides everything you need to explain and contextualize each metric to executives. For every KPI, you’ll find comprehensive documentation including business rationale, calculation methodology, formulas, trend analysis, diagnostic guidance, visualization best practices, risk considerations, and implementation tips. This rich content translates directly into polished information slides.
The corporate benchmark database delivers the numbers that bring your KPIs to life. We’ve aggregated quantitative benchmark data from premium sources—industry reports, market research, regulatory filings, academic studies, government data portals, etc.—and mapped them to specific KPIs. This data drops seamlessly into charts and graphs, complete with visualization recommendations for maximum executive impact.
Consequently, you can go from selecting a KPI to presenting it in a board-ready format in minutes, not days. And, because our benchmarks all come with source data, you can review the source information for further context and present with confidence.
Geetesh: Can prospective users explore KPI Depot with a demo, free trial, or sample content before committing to a subscription?
David: Absolutely. We believe you should experience the value before subscribing.
You can freely browse all KPI groups and preview the first 3 KPIs in each KPI group—providing you with a clear sense of the depth and quality of our documentation. You can also download a sample CSV file to see exactly what subscriber downloads look like.
As a subscriber, you gain full access to complete KPI groups (with all KPIs and comprehensive documentation) as downloadable CSV files—making it easy to integrate into your existing workflows, share with your team, or customize for your specific needs.
We encourage you to explore the platform and see firsthand how KPI Depot can accelerate your performance management initiatives.
The views and opinions expressed in this blog post or content are those of the authors or the interviewees and do not necessarily reflect the official policy or position of any other agency, organization, employer, or company.
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