I just read an amazing article by Carmine Gallo on the BusinessWeek site, and wanted to share this with you.
Carmine says, “The Apple CEO is well known for his electrifying presentations. Here are five tips to make your next talk just as mesmerizing–or close. Apple Computer, now celebrating 30 years of innovation, has revolutionized the way we use computers and listen to music. Now its charismatic co-founder, Steve Jobs, has transformed the corporate pitch. Anyone who has watched a Jobs keynote will tell you he is one of the most extraordinary speakers in Corporate America. Jobs learned a long time ago that a leader must be a company evangelist and brand spokesperson.”
Carmine further adds, “There is no better example of Jobs’ passion than the famous story of how he convinced John Sculley to lead Apple in the mid ’80s by asking him, “Do you want to sell sugared water all your life or do you want to change the world?” The former Pepsi executive chose the latter and, although the pairing ultimately failed to work out, it reflects Jobs’ sense of mission — a mission that he conveyed consistently in the early years of Apple and continues to today.”
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