Andy Zimmerman is the vice president of product marketing for Brainshark, Inc., overseeing the company’s marketing strategy, content and partners. Brainshark’s cloud-based software enables users to create online and mobile video presentations – using simple business tools like PowerPoint and the telephone – and then share and track their content. Thousands of companies use Brainshark to improve the reach and results of their business communications, while dramatically reducing communications costs.
In this conversation, Andy discusses Brainshark’s new QR code capabilities, and how to apply QR codes effectively with Brainshark.
Geetesh: What are quick response (QR) codes, and how will this technology incorporated within Brainshark make a difference to smartphone users?
Andy: Thanks to the explosion in smartphone usage, QR codes – like the one below – are becoming increasingly popular in marketing campaigns, advertisements and promotions. They are two-dimensional barcodes that, when scanned, reveal digital content such as website material, applications, vCards, coupons, videos and more. In order to scan a QR code, you’ll need a smartphone with a camera, as well as QR reader software on your device. There are many free readers available for download.
To help our users leverage this technology and connect with their mobile audiences, Brainshark has now made unique QR codes available for new and existing presentations. This applies to content created both by our enterprise customers, as well as users of the free myBrainshark.com site. Upon scanning the QR code, you’ll instantly be presented with a Brainshark video presentation.
To access the QR code for a given presentation, simply click the “embed/link” button. From there, you’ll be able to access both high-res (for printed materials) and low-res (for online use) versions of the QR code, which can be scanned, saved or printed. Here’s an example of the screen you’ll see. Scan the QR code, and you’ll see it leads to a myBrainshark.com demo.
Geetesh: How can Brainshark users start working with QR codes for their presentation content?
Andy: There are lots of great opportunities for Brainshark users to maximize presentation visibility and reach by using QR codes. Users can incorporate QR codes on web pages, print collateral, product packaging, manuals and more – leading viewers to presentations with product information, demos, etc. There’s definitely a “fun factor” with this technology, and people often get excited to scan the QR codes and see what they reveal. So when they do of course, users will want to have something highly engaging to share…like a Brainshark!
In addition, with many companies now in tradeshow season, they can use Brainshark to generate QR codes to make conference badges, event signage and pre-tradeshow mailers more engaging. For example, you can see below signage we recently used at a healthcare tradeshow, which contains a QR code.
Another benefit of using QR codes with Brainshark is the tracking capabilities we provide. With Brainshark’s technology, users can track the views that originated from their QR code placements, and see how viewers are interacting with their content. We encourage our users to try out this new QR code capability and are thrilled with the success they’ve encountered so far.