Chris Caruso is chief technology officer at Brainshark, Inc., a leader in cloud-based business presentations. Brainshark’s offerings include Brainshark On-Demand — for turning static content such as PowerPoint documents into online and mobile video presentations — and SlideShark, the award-winning app for showing PowerPoints from the iPad and iPhone. Thousands of companies use Brainshark to improve the reach and results of their business communications, while dramatically reducing costs.
In this conversation, Chris discusses how Brainshark has teamed up with Embedly to make social media posts more dynamic.
Geetesh: Can you tell us more about Embedly, and what its technology does for users’ Brainshark and myBrainshark content?
Chris: I’d be happy to. Embedly is a Boston-based company that lets people embed videos, images and rich media on social media sites like LinkedIn and Facebook through an API. Brainshark recently joined forces with Embedly — so our users can make their social media posts even better.
As you know, with our Brainshark On-Demand and free myBrainshark products, you can turn static content like PowerPoints into high-impact online video presentations — for viewing anytime on computers and mobile devices. You can already do cool things with your Brainshark presentations — such as add voice narration, video clips, related attachments, survey questions and polls; and track presentation viewing activity. One Brainshark on-demand presentation is viewed every 1.6 seconds in locations all over the world.
Now, through our work with Embedly, Brainshark and myBrainshark users can easily embed Brainshark video content on social media sites and corporate intranets. The Brainshark presentations play in an embedded view, directly on the social media channel to which they’re shared — without opening a separate window. This is beneficial for many users. For example, it lets marketers connect fans and followers with video content — while still keeping those fans on the brand’s social channel to watch the video. Also, since the Embedly technology plays Brainshark presentations directly on the social channel they were shared to, fans/followers can take advantage of the “comment,” “share,” and “like” mechanisms that are native to that channel — making it easier to socialize content as well.
Geetesh: How does posting on social media sites such as Facebook and LinkedIn with Embedly work differently than doing it the old way?
Chris: It’s very easy for our users now. When they share links to their presentations on LinkedIn, Facebook or intranet sites, the Embedly technology works with Brainshark behind-the-scenes to generate a thumbnail of the presentation, which will automatically appear on the page. It’s formatted, too, so Embedly automatically pulls in metadata associated with the presentation — such as the presentation title and description.
Before, when users posted a presentation link to social media sites, only the link would appear — no presentation thumbnail. And any presentation descriptors would have to be entered in manually as well.
As you can see, we’re glad to be working with Embedly — helping our users make their social media posts that much more engaging and informative. Thanks very much, Geetesh, for the opportunity to discuss this news. We’ve provided some images as well, so your readers can see how this technology can help supercharge their social media posts.