Patti Sanchez is from Duarte, and works as Senior Vice President of Strategic Services. Her keynote on Wednesday morning at the Presentation Summit was on the topic of “Memos, Memes, and Movements.”
She began by saying that “the biggest changes have nothing to do with technology, but with people. Our attention is shrinking. And retaining attention is becoming a challenge since media and smartphones give us information in smaller and smaller bytes.”
She then provided TED Talks as an example and said that “one of the reasons for this change is probably TED, where in a few minutes, presenters express so much — imagine that in 20 minutes, Sir Ken Robinson looked at the whole concept of education. And in three and a half minutes, Richard St. John gave us the 8 secrets of success in life.”
No wonder Patti has found that requests are increasing for creating keynotes that are shorter! An hour long keynote has sometimes become as small as 15 minutes! She then humorously hoped that hopefully the pay for these smaller keynotes will not get as small!
Hans Rosling gave the shortest TED talk ever in just 51 seconds.
On channels like Vine, Patti has found even smaller presentations — like 6 seconds long! One Vine from Virgin America shows how someone can fold boarding passes! Another Vine is about Oreo Popcorn! There’s also a 6 second Vine on making Cuba Libre.
All these media trends are changing the ways people want to consume information — calling them “atomic” presentations — they are getting smaller and smaller.
Patti then explained the forces behind these changes. She said that these changes are happening because “audiences are rebelling.” And they rebel in different ways. For example, when some speaker is rambling, Twitter streams explode with tweets such as “I survived the #theweb09 keynote”! Someone even made a T-Shirt using this tweet!
Patti then provided quotes from Sir Richard Branson (Founder and Chairman, Virgin Group), Jeff Bezos (CEO, Amazon) and Jeff Weiner (CEO of LinkedIn) that illustrate negative attitudes about presentations. Patti went on to say that we’ve all heard the jokes about “death by PowerPoint” but the fact is people still use it, in more ways than ever.
For instance, Patti said, “Hubspot created their graphics in PowerPoint using just basic shapes — non-designers love to create graphics. In addition, many people are using PowerPoint to create memes.”
Patti also shared many more thoughts, and these are all listed here in no particular order:
Patti then spoke about her experiences with presentations at Duarte, where she has seen their slides used by clients as a strategic communication platform:
Patti then spoke more about Slidedocs. She said that presentations are content with less text whereas documents are content with much more text. Duarte felt that there was something in the middle that was missing — and thus the concept of Slidedocs was born.
At the slide level, a reader can get the idea from the heading. At the macro level, they can further go to Slide Sorter view and get a deeper idea.
Slidedocs are holistic, succinct, editable, and spreadable. But Slidedocs should not be used everywhere — they are more meant to be read than projected. Slidedocs perform many roles:
So how do you decide when to use slides or Slidedocs?
Categories: powerpoint, presentationsummit
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