How can you make your PowerPoint presentation more memorable? Align it with the way the mind forms memories, according to Nelson Cowan, Ph.D., who works in the working-memory laboratory of the Department of Psychological Sciences at the University of Missouri. An expert in the field of short-term memory, Nelson is a fellow of the American Psychological Association, associate editor of the Quarterly Journal of Experimental Psychology, and author of Attention and Memory: An Integrated Framework. Although Nelson’s research deals with basic aspects of human information processing rather than with bulleted lists in PowerPoint, he suggests relevant points that should be considered in any presentation.
Although Nelson’s research deals with basic aspects of human information processing rather than with bulleted lists in PowerPoint, he suggests relevant points that should be considered in any presentation. Read more in this feature, where Nelson Cowan is interviewed by Cliff Atkinson.

