Andy Zimmerman is chief marketing officer for Brainshark, Inc. Brainshark’s cloud-based software lets users create online and mobile video presentations — using simple business tools like PowerPoint and the phone or computer microphone — and share and track their content. Thousands of companies use Brainshark to improve the reach and results of their business communications, while dramatically reducing costs.
In this conversation, Andy discusses the SlideShark iPad app Brainshark debuted last fall — and today’s launch of SlideShark for the iPhone.
Geetesh: What is the new SlideShark iPhone app, and how is it different from your regular iPad app?
As you know, we introduced SlideShark as an iPad-only app last October. The app gives users the ability to view and show PowerPoints properly on their iPads — with fonts, animations, graphics and colors intact — while also providing a platform for sharing, tracking and managing PowerPoint content in the cloud. Prior to SlideShark, these types of interactions with PowerPoint just weren’t possible on the iPad, and so we’ve seen huge demand… with two downloads of the app per minute, 24×7. Cognizant of this market need, we wanted to extend SlideShark’s capabilities and benefits to other iOS users.
Our new SlideShark iPhone app, in effect, puts PowerPoint in your pocket. It solves the same problem our iPad app did — and enables iPhone and iPod touch users to view and present their PowerPoint decks properly and reliably, the way they were meant to be seen. This includes the ability to connect the iPhone or iPod touch to TVs or projectors to deliver presentations — easily and professionally — to large audiences. In addition, just like on an iPad, now you can use SlideShark to share links to online versions of PowerPoint presentations and track the viewing on an iPhone or iPod touch as well. And if you have multiple iOS devices — for example, an iPhone and an iPad — you can access all of your content, conveniently, from the same free, secure, cloud-based account.
It’s also worth noting that we’ve introduced a zoom feature for the SlideShark iPhone app, which is tailored to the small device form factor. Users now have the ability to zoom in and out using standard pinch gestures, so they can better view their slide content.
Geetesh: Why is the iPhone important as a delivery platform for SlideShark?
Andy: At Brainshark, we’re committed to supporting enterprise mobility. Tablets play a huge role — often helping business travelers leave their laptops at home — and smartphones continue to be an absolute must-have for business users on-the-go as well. No one leaves home without them! In both cases, Apple’s hugely popular and functional devices are seeing large adoption in the enterprise.
With this in mind, it was important to introduce SlideShark on the iPhone to open up SlideShark’s benefits to an even wider audience. iPhones are so pervasive among business users, and everyone carries their phone everywhere — so now sales reps, for instance, can whip out their devices and use SlideShark to quickly review an important presentation, show the slides during an impromptu conversation and tap share to send out an online version of the deck. They can also quickly plug their iPhone into a projector for a presentation to a larger group. The possibilities and uses are far-reaching.
As I mentioned, our new app also makes SlideShark even more useful to people with multiple iOS devices. They now have the flexibility to access their account and use SlideShark from whichever iOS device they prefer — be it iPad, iPhone or iPod touch.
We look forward to continuing to support mobile professionals with innovative functionality that makes their lives easier, and also look forward to our users’ feedback on this new app.