Chad Jardine is Head of Marketing at GoReact. He also teaches Marketing and Finance in the business schools of Utah Valley University and University of Utah. He is the co-author of Pillars of Inflection: Seven Fundamental Strategies for Explosive Company Growth He tweets at @ChadJardine and occasionally blogs about marketing on Medium.
In this conversation, Chad talks about GoReact.
Geetesh: Chad, please introduce us to GoReact. What motivated you to create this solution?
Chad: GoReact was the result of a terrible presentation. It all started with a public speaking professor, bored to tears in a staff meeting. As his colleague droned on, he mused that it would be great if someone could give him feedback on how painful it was sitting through his presentation. And GoReact was born!
GoReact is like game film for presenters. Today it’s used chiefly in university courses on public speaking and language training. But it’s great for any scenario where someone can demonstrate competency on video and receive feedback from a teacher, coach, or mentor. For agencies, freelance coaches, and trainers, GoReact makes it possible to coach remotely and offer post-training updates and competency reviews.
Geetesh: One amazing capability of GoReact is to save comments from viewers along with the video recordings of presenters. Can you tell us more about this?
Chad: Our roots in higher education are evident in the two most common workflows. The most common uses of GoReact illustrate the advantage this gives to speakers:
- Presenter Records Remotely. In this scenario, a presenter records a presentation on their own. GoReact works with just about any webcam, smartphone, or external camera, so presenters can record on their own devices and post their videos to GoReact. Teachers and coaches then review videos from anywhere they have Internet access. As they watch the presentation, they can type comments, pointers, and feedback for the presenter. All comments are time-coded to the exact moment in the presentation when they left the feedback. When the presenter watches the video again, they can tell precisely what behavior their coach wanted to praise or correct.
- Live Recording and Real-Time Feedback. During a live presentation, GoReact allows audience members to watch the presenter and type feedback. This works remotely as well as in person. You can stream a presentation to a coach anywhere within reach of the Internet and get real-time feedback immediately. You can even make real-time adjustments to the presentation. Usually, it’s distracting for presenters to pause and read feedback mid-presentation, but technically this is possible with GoReact.
In addition to the core benefits, GoReact has some other surprises up its sleeve.
- First, you can capture feedback from more than just the coach. Audience members, peers, and additional reviewers can all login and comment.
- Presenters can upload slides to display along with the video of their presentation. This allows coaches to comment on both the delivery and the design of a presentation.
- Presentations can be sped up or watched in slow motion to capture details of the performance.
- To analyze a presenter’s improvement over time, you can use a customizable scorecard or rubric like those used in speech competitions. You can build either one of these right in GoReact.
- There are also customizable markers to flag common behaviors like filler words, body language, nervous habits, etc. This data can be measured and analyzed throughout a course.