Presentation Summit 2020: Conversation with Lori Chollar

Presentation Summit 2020: Conversation with Lori Chollar

Created: Monday, July 6, 2020 posted by at 9:45 am

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Lori Chollar

Lori Chollar is co-founder and CEO of TLC Creative Services, based in Southern California. Her multi-faceted design background includes traditional graphic and print design, apparel and tattoo design, and of course, an amazing range of presentation, template and multimedia design. Building from a formal degree in graphic design to a thriving freelance business, her company with husband Troy, TLC Creative Services, has grown into a successful corporate design studio. Lori is passionate about good design and good business. Some of her favorite pastimes include critiquing letter spacing and punctuation on public signage, walking her dog Scout, and growing a veggie garden.

In this conversation, Lori talks about her session at the upcoming Presentation Summit 2020, being held virtually this year from August 10 to 13, 2020. is the official media partner for the Presentation Summit.

Geetesh: Lori, you are delivering a session called Backstage Pass at this year’s virtual Presentation Summit. Can you tell us more about this session, and what takeaways the audience can expect?

Lori: I think the audience can expect a relaxed and fun session spent exploring some real-world “cool presentation stuff” that TLC Creative Services has recently created. I’m framing this up as a backstage tour – a chance to see behind the curtain and even get into some mischief by taking apart some of the stuff we see along the way and rebuilding a few things as well. Aside from examining how we’ve used (and creatively reused) elements like confetti and bubbles in corporate meetings, we’ll also explore some ways we tried (and failed) to break Morph, along with exploring some last-minute, low-budget video saves. I’ve got our team looking through our archives, so there’s no telling what else we’ll explore!

Now if anyone is looking for the boring takeaway list, here you go:

  • Rethink and reuse animated slide overlays – assets you can change and reuse endlessly
  • Curate a library of slide elements – move beyond your collection of logos and interesting callout boxes by adding animated objects and concepts
  • Use your best friend, Morph, to create slide sequences – lead the audience with subtle content cues that add to the presentation story
  • Enhance PowerPoint videos – tackle last-minute video requests with overlays and other tricks

Geetesh: Your work often involves taking PowerPoint and other presentation platforms to the extremes. Can you share a story about something that seemed impossible but worked out better than expected?

Lori: I’ll share our “logo catalog” and “ComiCon heroics” stories during my session, but another story that comes to mind involves a video embed request that got out of control. This particular client usually relies on a well-staffed AV team for their robust, video-heavy meetings but a request came down for help with a small meeting: 1 presenter, slides only.

As usual, I met with the presenter to review his presentation. During this kickoff meeting, he mentioned that I would need to embed a couple videos – no problem. I would be running his presentation from our equipment at the meeting location, so I wasn’t worried. However, over the course of pre-production, the video count grew, along with the file size. On show day, we had over 40 videos and a 1.45GB PPT file – yikes, now I was worried!

However, as you might expect reading the initial question above, the show ran flawlessly, each video played seamlessly AND even better, PowerPoint gave me no trouble when I ended up jumping back and forth throughout the deck (we refer to this presenter style as random access). The audience was treated to an amazingly detailed historical journey of their company…and while I may have been sweating a bit behind the curtain, in the end, everything worked out better than expected!

What is the Presentation Summit?

Presentation Summit Lori Chollar 2020

For nearly two decades, Rick Altman has been hosting the Presentation Summit, a highly popular event that is geared towards users of PowerPoint and other presentation platforms. is the official media partner for the Presentation Summit.

Date: August 10 to 13, 2020

Location: Virtual Event

Register now!


The views and opinions expressed in this blog post or content are those of the authors or the interviewees and do not necessarily reflect the official policy or position of any other agency, organization, employer, or company.

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